Tosama na televiziji

Posneli smo oglas za Naturo Femino

Tosamina blagovna znamka Natura Femina letos praznuje deseto obletnico. Ponosni smo na dejstvo, da je bila prva slovenska blagovna znamka, ki je ženskam ponudila udobje čistega bombaža. Še danes ostaja ena redkih, pri katerih so ženske lahko prepričane, da bodo svoji koži ponudile popolnoma naraven izdelek, in  ne le marketinški trik, ki obljublja »občutek bombaža«.

V letu jubilejev  - med drugim bomo letos praznovali tudi 95-letnico obstoja podjetja - bomo več pozornosti načrtno posvetili gradnji identitete blagovnih znamk. Natura Femina bo že v marcu dobila priložnost, da preko najbolj množičnega medija,  televizije,  svoje poslanstvo razloži ženskam, ki zase  zahtevajo najboljše. Pripovedovala jim bo zgodbo o tem, da k njihovi ženski naravi sodi najboljše tudi v intimni  negi.

Vsebino 30-sekundnega spota, ki je februarja nastajal v režiji Vincija Vogue Anžlovarja, smo spisali v podjetju. Vrhunska ekipa je simpatično zgodbo posnela v modni trgovini Omara in Tosamini Beli štacunci v ljubljanskem BTC-ju, v glavnih vlogah pa sta se predstavili miss Slovenije 2016 in obraz blagovne znamke Natura Femina Maja Taradi ter novinarka in voditeljica Ula Furlan. V zgodbi spremljamo dve mladi, sodobni ženski med nakupovanjem. Sočasno brskata po policah trgovin, vsaka od njiju pa išče nekaj, s čimer se bo pocrkljala. Najti želita nekaj, kar bi nosili in se ob tem res dobro počutili, zato izbirata med najboljšimi materiali. Na koncu obe hkrati ugotovita, da je za njuno žensko naravo najboljše naravno. Pametne in osveščene dame namreč bistvo svoje ženske narave tako kot z odločitvijo za modni kos pokažejo tudi s premišljenim izborom higienskih vložkov in tamponov.

Spot Natura Femina se bo na Pop TV pričel vrteti 12. marca, objavljen bo večkrat na dan, spremljali pa ga bomo lahko kar mesec dni. V aprilu pa se bodo prikrojene verzije spota vrtele tudi na Fox life in Fox crime programih. Najdete pa ga lahko tudi na Tosamini Youtube strani: https://goo.gl/RPjNWd

Photo by: Mladen Cvjetičanin

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