The mature years

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1970 was also an important milestone in the history of Tosama, when the present day weaving plant was constructed and equipped with 64 power looms, and when the company entered into a “cooperation agreement” with a Swedish company called Mölnlycke for the production of women’s sanitary pads, and children’s nappies and nappy pants. In 1972, the company constructed a carding plant which today is one of the pillars of Tosama. Two years later the company acquired its third large investment; two new halls and new machines for weaving bandages and gauze. In 1975, Tosama reached its peak business performance, but the growth did not stop there.

In 1978 Tosama successfully engaged in the production of non-woven fabric. In the 80s the company commenced with the production of nappy pants for children, modern sanitary pads and constructed a much needed warehouse for storing raw materials. The company modernized the bleaching process and carried out projects concerning efficient energy use and water supply. In 1985, Tosama was already employing over 1,000 people.

In 1990, to satisfy the requirements of the World Health Organization a modern facility for producing medical and hygienic products where modern packaging machines for production of medical sets were installed and a winged sanitary pad production line was constructed in the following years.

In the early 90s with the collapse of the markets, the continuous growth of Tosama which had been enabled by the Yugoslav market, stopped. In a very short period of time, Tosama lost nearly half of its current market. The situation was made worse years before with the reduction of cigarette filter production and its supply to demanding world markets. The number of employees was reduced to 700. The company decided to mainly market its products on its traditional south-eastern European markets under its own brand; whereas, on the developed markets the products would be marketed under their trademarks. The company focused all its endeavours on the development and marketing of the hygienic tampons that developed from a secondary product to the number one product according to the volume of production in the last decade.

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